who we are
The story of
POS Booster
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The story of POS BOOSTER starts in Denmark! The two POS Booster cofounders Torben Andersen and Greta Dobai – both experienced marketeers – launches the online art startup Project Nord selling on Nordic Design prints.
They start building a brand deeply rooted in the Nordic values and environmental sustainability – planting a tree for every print they sell. Soon orders were coming in from customers in all corners of the world. Japan quickly became their no. 1 market.
Project Nord use multiple channels to sell their artworks including directly to consumers via webshops and through local resellers.
The number of countries covered by Project Nord keeps going up. One succesfull collaboration with a Korean-based influencer alone leads to orders from 23 different countries!
The Project Nord brand is deeply focused on environmental sustainability and the team builds a business model allowing them to produce and ship prints using a global network of on-demand printing partners.
This local, on-demand model eliminates product waste, reduces delivery times for the customers while at the same time minimizing CO2 emissions.
The company start talking order for custom promotion prints for the fast-growing eyewear brand MessyWeekend – laying the seed for the POS Booster concept.
The collaboration with MessyWeekend leads to the birth of POS Booster. An innovative service focused on solving the eternal, real-world problem of any ambitious retail brand: How do we help our resellers boost sales?“
It’s well-known that high-quality promotion materials at the Point-of-Sale has a powerful effect on sales – but traditional suppliers are cumbersome to work with and require significant up-front investments in advance orders and distribution to local resellers in many countries.
POS Booster in contrast offer a turnkey on-demand solution letting high-performance brands deploy marketing campaign materials to global networks of resellers in just a few weeks with zero upfront investment.
The service is integrated with the existing B2B reseller platform and developed in close collaboration with brands to make sure it matches their real-world needs.
The amazing innovative swimwear brand Copenhagen Cartel signs up and push to ensure that the range of promotion products include a full set of environmentally sustainable materials.
